Why $100 Million Is No Exact Match—Yet the Goodwill CEO’s Pay Feels Justified! - DropBiz
Search Engine Land: Google: Exact match keywords won’t block broad match in AI Max Searchenginejournal.com: PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced ... PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews Search Engine Roundtable: Google Ads Exact Match Can Not Show Ads In AI Overviews Google can not show ads in AI Overviews with the exact match type.
Understanding the Context
This is a change from back in May, where Google said otherwise. Ginny Marvin, the Google Ads Liaison, wrote on X, "We have since ... "100%" is equivalent to "all". There is no rounding with "all"; either you get all of something or you don't.
Image Gallery
Key Insights
If a product advertised itself as "kills all bacteria" and then you found that there were 3 bacteria that it didn't kill, it doesn't matter whether that's 3 out of 10 or 3 out of 28 million; it's not all of them. Even in ordinary conversation, if your child says "I picked up all the ...
